Definition
At Tracer, we are committed to protecting the privacy and security of our customers and site visitors. We understand the trust you place in our business when you provide us with personal information. Our Privacy Policy sets out our privacy promise to you. We do not share your data with third parties for them to market their products/services to you. If you have any questions about how we Protect Your Privacy, please contact us at findme@thetracer.co.uk
Thetracer.co.uk is the website of The Tracer, registered in the United Kingdom (company number SC397475, registered address 43 Kenningknowes, Stirling, FK7 9JF). Any reference in this policy to "Tracer", "we", "us" or "our" is to the Tracer.
When you interact with us through our website (or otherwise) you may provide, or we may collect, certain information from which you are personally identifiable (which is referred to as personal data). For the purposes of the General Data Protection Regulation or "GDPR" (and all other laws relating to the use your personal data), we are the "data controller", meaning that we are responsible for deciding how your personal data is used and more importantly, for keeping your data safe and only using it for legitimate reasons.
We are committed to protecting your privacy and will take all steps necessary to comply with our legal obligations when using your personal data. This Privacy Policy explains how we fulfil this commitment, so please read this carefully.
WHAT THIS POLICY TELLS YOU
- What types of personal data you provide to us (or which we collect from you) when using our website or when you directly interact with us on other occasions
- How and why we use this data and the reasons we are legally allowed to do so;
- Who we share your data with;
- Your rights over your data and how you can exercise those rights; and
- How to contact us if you have any issues or want to find out more.
WHAT INFORMATION DO WE COLLECT AND WHAT DO WE USE IT FOR
You may provide us with the following types of personal information when you register with Tracer or otherwise when you directly interact with us (when using our website or otherwise):
Identity - First Name, Surname, Tracer Login information.
Contact - Email Address, Telephone Number, Address
Financial - Payment Card Details, billing address, purchase information, payment history
Profile - Your preferences for marketing, other website preferences and feedback on your Tracer experiences through reviews and surveys.
We may collect the following types of information from you when you use our website (using Cookies or other tracking technologies):
Usage - information about how you use our website, including time spent on page, click-throughs, download errors
Technical - IP address, browser type, hardware type, network and software identifiers, device information, operating system and system configuration
We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using it. Importantly, we will only use your personal data when the law allows us to.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
In addition to the above, we may also anonymise and aggregate your personal data in a way which means you cannot be identified. This may be helpful to us for testing our internal systems, carrying out research and general customer data analysis. Because this is not personally identifiable, we can use this for any purposes.
WHO DO WE SHARE YOUR DATA WITH?
We do not pass your personal data onto any third parties for them to market their products/services to you. If in the future we decide that we want to, we will only do so if we have your consent.
We do however share your personal data with third parties to help us deliver our products and services to you in the most effective way possible. These include third parties who assist us with:
- Delivering relevant Tracer email and text marketing (to the extent you have not unsubscribed)
- Our customer reviews and surveys
- Personalising the content on our website to ensure a tailored user experience
- Delivering relevant targeted and re-targeted advertising to keep you up to date with our services
- Detecting fraud or criminal activity
- Creating your Tracer account (being your social media companies who you have used to provide log-in information as part of the sign-up process)
- Running our hunts, such as our auditors or professional advisors
- Other aspects of our service delivery, such as hosting our website and processing customer payments.
If we share personal data with third parties, we will ensure that access is limited on a strictly need to know basis and is subject to suitable obligations relating to confidentiality and security. Please note that certain of these third party service providers use cookies or other tracking technologies, which are explained more fully in our Cookies Policy.
In addition to the above, we may also be required to share your personal data with third parties if required by law or regulation. In such circumstances, we will make sure that the disclosure is only to the extent required by law or regulation.
YOUR RIGHTS
In certain situations you are entitled to:
- access a copy of your personal data;
- correct or update your personal data, which you can do yourself by logging into your account or if you would prefer, please contact us and we can help you out;
- erase your personal data;
- object to the processing of your personal data where we are relying on a legitimate interest;
- restrict the processing of your personal data;
- request the transfer of your personal data to a third party; or
- where you have provided your consent to certain of our processing activities, in certain circumstances, you may withdraw your consent at any time (but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so).
